Display QA | Click tracking

Click tracking is used in order to track ad performance. Tags must be able to accept click tracking through the use of a click macro in order to measure the number of clicks and calculate the click-through rate (CTR).

Click tracking check in Cape Ad Validation

When this test is enabled, Cape Ad Validation will ensure that tags are able to accept click tracking through the use of a click macro.

Please note: You can find more information about Click Tracking and the Landing Page in the preview window of Cape Ad Validation. If Click Tracking functions correctly, Cape Ad Validation will display a result similar to the example shown below when clicking into the Live Preview : Click tracking seems to be working correctly, followed by the redirection hyperlink. Clicking the hyperlink will direct you to the actual Landing Page.

Cape Ad Validation's recommendation

We recommend having this test/check on if you are interested in measuring the number of clicks and calculating the click-through rate (CTR).